• Search Keywords

  • Year

  • Production Status

  • Genre

  • Co-production

  • SA Supported

  • Indigenous creative

  • Length

  • Technique

  • SHARE THIS PAGE

IN the archive
Video and online markets

Overnight rental rates for new release videos, 1989–2001

From 1989 to 2001, Video Trader provided industry-wide figures on the average price of overnight rental of videos (VHS only). According to Video Trader, the average rental price jumped considerably in 2000 with the introduction of the GST, then rose 2.1 per cent to $6.62 in 2001.

The only recent indications of rental price have come from Blockbuster Video. In 2005 the average rental price of a new-release video (VHS or DVD) in Blockbuster stores was $4.50, falling from a range of $5.50 to $6.50 in 2004.

Graph: Proportion of video stores stocking various numbers of tapes or DVDs, 1992-2001. Following table provides the data.Graph: Overnight rental rates for new releases video, 1998-2001. Following table provides the data.
  1989 1990 1991 1992 1993 1994 1995
Average price per rental $4.80 $5.04 $5.25 $5.42 $5.41 $5.42 $5.47
  1996 1997 1998 1999 2000 2001  
Average price per rental $5.57 $5.73 $5.74 $5.90 $6.54 $6.62  

Source: Video Trader to 2001.

Top