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Video and online markets

Units and value of video product (DVD, Blu-ray and VHS) sold, 1998–2011

Video sales continued a downward trend through 2010 and 2011, falling 12 per cent and 25 per cent respectively. While there was an overall decline, Blu-ray sales experienced 40 per cent growth from $87.4 million in 2010 to $122.1 million in 2011. DVD sales fell by 30 per cent from $1,073.1 million in 2010 to $748.6 million in 2011.

The emerging high-definition Blu-ray format was included for the first time in 2008 when it accounted for around 2 per cent of total value and 1 per cent of units sold. In 2011, Blu-ray accounted for 14 per cent of total value and 12 per cent of units sold.

Due to very low demand for VHS titles (less than 1 per cent of total units sold in 2007), VHS sales are no longer taken into account.

Retail sales of video product, 1998–2011

Units

Value

 
Graph: Retail sales of video product (DVD, VHS and Blu-ray share): No. units sold. Table following provides the data.
 
Graph: Retail sales of video product (DVD, VHS and Blu-ray share): Value. Table following provides the data.
  Units sold (millions) Value ($ million)
VHS DVD Blu-ray Total VHS DVD Blu-ray Total
% change
2010–2011 n.a. -32% 49% -27% n.a. -30% 40% -25%
1998 6.8 n.a. n.a. 6.8 150.7 n.a. n.a. 150.7
1999 7.8 0.3 n.a. 8.1 159.0 10.2 n.a. 169.2
2000 8.7 1.4 n.a. 10.1 174.1 48.3 n.a. 222.4
2001 9.1 4.3 n.a. 13.4 173.7 140.7 n.a. 314.4
2002 8.5 13.3 n.a. 21.8 156.5 398.4 n.a. 554.9
2003 6.5 25.9 n.a. 32.4 109.1 694.6 n.a. 803.7
2004 3.4 40.5 n.a. 43.9 52.9 932.6 n.a. 985.5
2005 0.7 46.6 n.a. 47.4 10.5 950.6 n.a. 961.1
2006 0.2 53.2 n.a. 53.3 1.9 1,045.1 n.a. 1,047.1
2007 <0.1 68.8 n.a. 68.8 0.3 1,231.0 n.a. 1,231.3
2008 n.a. 70.6 0.7 71.2 n.a. 1,280.6 26.0 1,306.6
2009 n.a. 67.7 1.7 69.3 n.a. 1,259.4 59.3 1,318.6
2010 n.a. 56.9 3.5 60.4 n.a. 1,073.1 87.4 1,160.5
2011 n.a. 38.9 5.2 44.1 n.a. 748.6 122.1 870.7

Source: GfK Retail and Technology Australia. Data may only be reproduced with permission.

Notes:
Data for 2010–2011 is based on a non-extrapolated sample of 71 per cent (DVD) and 86 per cent (Blu-ray) of Australian retailers. Data for 2002–2009 is based on around 85 per cent of Australian retailers.
Figures may not total exactly due to rounding.

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