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In the archive
Video and online markets

Number of video units sold by distributors to retail (sell-through) and rental outlets, 1990–2008

In 2008, the number of wholesale video units sold by distributors fell by 11 per cent, similar to the fall in wholesale value. (See Archive: Wholesale video: Sales value.)

The growing popularity of Blu-ray has seen unit sales of formats other than DVD rise for the second consecutive year; however, at around just 2 per cent of all sales, this has not been significant enough to prevent an overall decline.

Wholesale units sold

… to retail outlets

… to rental stores

Graph: No. wholesale video units sold to retail outlets (DVD and other formats share). Table following provides the data.
Graph: No. wholesale video units sold to rental stores (DVD and other formats share). Table following provides the data.
  Wholesale units sold (millions) Proportion (%)
DVD Other formats1 Total DVD Other formats1
Retail outlets Rental outlets Retail outlets Rental outlets Retail outlets Rental outlets Retail outlets Rental outlets
% change    
2007–2008 -11% -19% 80% 400% -11%      
1990     4.1 2.4 6.5     64% 36%
1991     4.4 2.3 6.7     66% 34%
1992     5.7 2.2 7.9     72% 28%
1993     6.3 2.3 8.6     73% 27%
1994     7.0 2.6 9.6     73% 27%
1995     9.0 3.2 12.2     74% 26%
1996     10.6 3.2 13.8     77% 23%
1997     11.6 2.9 14.5     80% 20%
1998     12.4 3.2 15.6     79% 21%
19992 0.8 0.1 10.8 3.3 15.0 5% 1% 72% 22%
20002 2.6 0.4 11.0 3.5 17.5 15% 2% 63% 20%
2001 9.3 1.3 12.4 4.3 27.3 34% 5% 45% 16%
2002 19.2 3.6 14.2 3.4 40.4 48% 9% 35% 8%
2003 32.2 6.1 9.0 2.4 49.7 65% 12% 18% 5%
2004 48.9 8.6 4.1 1.2 62.8 78% 14% 7% 2%
2005 56.1 7.5 0.9 0.4 64.9 86% 12% 1% 1%
2006 64.9 9.6 0.3 <0.1 74.9 87% 13% <1% <1%
2007 81.7 13.1 0.5 <0.1 95.4 86% 14% <1% <1%
2008 73.1 10.6 0.9 0.2 84.9 86% 12% 1% <1%

Source: Australian Visual Software Distributors Association (AVSDA).

Notes:
Figures may not total exactly due to rounding.
1. From 1990 to 2005, this category comprised only the VHS format. In 2006, it was expanded to include the emerging digital formats UMD, Blu-ray and HD Combined.
2. Breakdown of DVD sales to retail and rental outlets for 1999 and 2000 are Australian Film Commission estimates; total DVD sales were worth $18.4m in 1999 and $69.6m in 2000.

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