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REtail video sales

movies on DVD, Blu-ray and VHS, Share of total retail sales by classification, 2002–2018

Next update April 2020

On average, around 60 per cent of the value of all movies sold on DVD and 80 per cent of those on Blu-ray is generated by titles classified for people aged 15 years or over. The leading classification for both DVD and Blu-ray titles is M15+, with 39.5 per cent and 57.2 per cent respectively in 2018.

This data applies to retail product only, whereas the archived data on Video product by classification to 2008/09 from the Classification Board and Classification Review Board (formerly the Office of Film and Literature Classification) covers all titles submitted for classification.