STORY Development: GENERATE

Screen Australia supports talent, quality, innovation and cultural value through programs that increase the ambitions, risk tolerance and diversity of Australian storytelling for local and international audiences.

Supporting documents

• Generate Guidelines
• Generate FAQs
• Pathway to Audience Guide
• Story Documents

The way screen stories are developed, financed, distributed and, most importantly, consumed by audiences is evolving at a rapid rate. In particular, delivery platforms such as online, TV, mobile content and cinema are converging, which makes definitions of screen content according to an individual platform less relevant.

Through the Screen Story Development Fund, Screen Australia supports content creators to take advantage of existing and emerging opportunities to develop compelling drama stories:

• for any platform - series or one-off.
• from and with a diversity of creative voices from around Australia.
• that capitalise on current and emerging digital platforms and audience opportunities.
• with budgets that make sense in terms of the experience of the team and audience reach.
• in order to build a vibrant creative environment with increased business and job opportunities.

Note: The word ‘drama’ refers to scripted fiction content of any genre (comedy, action, thriller, etc).

For the purpose of these Guidelines the term Commissioning Platform includes a free-to-air or subscription television broadcaster and/or online platforms such as subscription video on demand (SVOD) i.e. Netflix, Amazon, Stan, Hulu, iView, SBS on demand, etc.

Why?

Generate has three primary aims:

• Talent: to identify and support new and emerging talent and their career progression, as well as create opportunities for experienced practitioners to take creative risks.
• Story & Audience: to encourage bold and distinctive lower budget drama stories for any platform that can demonstrate a clear pathway to audience.
• Culture & Diversity: to ensure the storytellers and stories being told reflect gender equity and/or the diversity of people and experiences from around Australia, all of which are important culturally, creatively and economically.

Note: you will need to answer to these aims and the assessment criteria in your application.

Who?

Applications will be open to anyone who:

• Is a new, emerging or experienced screen content creator who demonstrates an ability and passion for storytelling combined with a distinctive and authentic creative voice.
• is an Australian individual or team and meets our Terms of Trade. Co-productions may also apply with an application from the Australian Company.
• controls the rights whether they are the writer, director or producer.
• is able to develop, finance and produce the project for the intended platform and audience.

Previously funded?  If you have been funded previously through Story Development you can apply directly to stage 2.  Contact Program Operations on 1800 507 901.

Previously declined?  If your project has been declined twice, you are not eligible to apply with the same project again. 

What?

What you can apply for:

• funding for a lower budget series or one-off long form drama project for any platform. 
• The development budget can include whatever the project and team need including, but not limited to, a treatment, scriptment, draft script, series bible, research, time critical filming, writers rooms, actors’ workshops and/or the production of a proof of concept (POC), which could be a short film that speaks to the long form, a pilot episode, short shareable online content or sizzle reel.
• There is no cap on funding but the application must be reasonable and strategic with regards to the project, the amount of funding applied for, the proposed phase of development and any additional sources of development financing.

How?

Applications will be open all year round with a two-stage process for assessment:

Stage 1:

• short materials for your story, a pitch to camera and a Creative Vision and Development Plan
• normally a four-week turnaround. 

Stage 2: 

• invitation only
• the applicant has up to three months to submit after a Stage 1 approval 
• longer story materials/documents
• normally a four-week turnaround 

For more information see Generate Guidelines and Generate FAQs.