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BEHAVIOURS AND ATTITUDES OF DIFFERENT AGE GROUPS

USE OF VOD SERVICES

Australian VOD users tend to use different VOD services to view different content types, with similarities and differences in viewing by younger and older users.

BROADCASTER CATCH-UP SERVICES

VOD users aged under 35 are less likely to watch Australian and foreign documentaries, Australian movies, Indie movies and foreign series via broadcaster catch-up services than those 35 and over. They are more likely to watch children’s series, both Australian and foreign. Australian series and Hollywood movies are equally popular with younger and older users.