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Podcast – making a successful web series

The questions you should be asking yourself if you want to create an online series and make sure it connects with an audience.

Ding Dong I'm Gay, Alyce Adams and Australia's Best Street RacerDing Dong I'm Gay (© Wintergarden Pictures 2020), Alyce Adams, Australia's Best Street Racer

Find this episode of the Screen Australia Podcast on iTunes, SpotifyStitcher or Pocket Casts

How many episodes should a web series be? What’s the difference between Snapchat, YouTube, Facebook, IGTV and TikTok? What kind of audiences ‘live’ on each? What’s ‘worth’ more – a like or a comment?

Screen Australia Online Investment Manager Alyce Adams returns to the podcast to answer these questions and more, and reveal exactly how to identify and hook an audience online.

Adams answers some of the most frequently asked questions when it comes to Online Production, including how you build a marketing strategy and how it will be assessed in an application for funding.

“You can’t just make a series and say the audience will come. You have to go and find them,” Adams says.

You can also find a link to the YouTube Fundamentals that Adams’ references here

This marks the second time Adams has joined the Screen Australia podcast. The first was in 2019, when Adams and Online Senior Investment Manager Lee Naimo gave an overview of what Online funding is, what they’re looking for, success stories, and more. Listen to that podcast here, and find further podcast episodes and stories related to Online Production below.


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