As a backlash to the politically correct 1980s lesbian movement, Jasper (Francine) Laybutt and Lisa Salmon started Wicked Women magazine in 1988, challenging the ideas of lesbian sex. Using playful images and text, Wicked Women wasn’t just pornography but explored sexual pleasure in all its forms including S&M. Due to its controversial nature, it struggled to attract advertisers so they relied heavily on fundraising events, such as the annual “Slave Auction”, and the very popular “Ms Wicked Competition” where women stripped and performed acts for an all-female audience. In 1994 Salmon and Laybutt stepped back from the front line of editing and Kimberley O’Sullivan took over as editor. However, in 1996 when O’Sullivan resigned, Wicked Women ceased publication with 28 issues.