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BEHAVIOURS AND ATTITUDES ACROSS GENDERS

DISCOVERY OF CONTENT

Talking to family and friends remains the most popular way for both female and male VOD viewers to find content, with female VOD viewers even more likely to be swayed by traditional ‘word of mouth’.

Recommendations from family and friends that are sent digitally, via social media, emails and online messages, are the second most influential factor, with female VOD viewers again using them more than men. 

Female VOD viewers are also more likely to discover content through recommendations from online services, such as a recommendation from Stan or Netflix. Male VOD viewers are not significantly greater users of any content discovery method.